Brands
Learn more about our trusted brand partners.
L'Oréal
"Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and their clients, to meet all their hair needs."
Redken
"Backed by state-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair:
PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Today, they are the #1 Pro Hair Brand in the U.S, powered by Science and prescribed by Pros. They deliver powerful hair transformations with one end goal- to preserve the health of the hair."
Matrix
"Our commitment to minimize our impact on the planet, from our offices to our salon to our consumer's everyday life.
Together we can make an impact. That is why we promise that each new formula launched will be cleaner, each packaging will be optimized in recycled plastic or less plastic, and each time we put merchandising out we should ask if we need it or can we recycle it."
Kérastase
Every woman wants exceptional hair, but the solution is not the same for everyone. Hair type, scalp concerns, internal and external factors are some of the variables that can affect the health of the hair. It requires personal attention and expertise to resolve all of these factors into one very individual, yet perfect, head of hair. Kérastase creates innovative products and bespoke rituals for flawless results.
Mizani
Mizani was born in Chicago in 1991 as the passion project of Terri Gardner, daughter of Edward Gardner. Edward was responsible for the media campaign that gave rise to the registration of 120,000 Black voters. This resulted in Chicago's first-ever elected Black mayor in 1983, Harold Washington. Some think of him as the first Influencer.
Growing up in a family servicing the Black community, Terri Gardner saw a need gap for a salon-brand with the Black professional as the heartbeat. Her goal was to create high-quality, performing products to service the unmet needs of Black salons, stylists and consumers. Born from a demand, created by texture experts, tested with every level of curl and coil, and designed to support the style chameleons across the world.
Pureology
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
